Boutique Marketing Agency

We are two Indigenous women from St’át’imc, Secwépemc, and Gitxsan First Nations, with backgrounds in education, business, health regulation, facilitation, and community-centred work.

We support organizations to move with more honesty, care, and responsibility in how they work with Indigenous people, culture, and communities.

SIM and WENÁCW both mean true, or truth, in our traditional languages. That shared meaning brought us together and continues to guide our work.

We’re SIM WENÁCW and and everything we do is rooted in truth.

Truth in practice.

SIM WENÁCW began through shared values, shared questions, and years of working within systems that often want change, but are still learning how to carry it.
Our paths are both rooted in education. We have supported learners, built businesses, worked in health regulation, led community-centred work, and created spaces for people to gather, learn, and reflect.

Across these experiences, we kept seeing the same gap: cultural safety is often talked about, but not always felt.
That is why we created SIM WENÁCW.

To support organizations with openings, workshops, facilitation, policy review, and learning that moves beyond intention into practice.

THIS WORK COMES FROM RELATIONSHIP.

How We Got Here

Real change

Practice

Indigenous-led

Perspective

Across systems

Experience

Together, we support organizations to move from intention into respectful, accountable practice.

Truth in practice

SIM WENÁCW

As business owners, we understand that this work needs care, clarity, sustainability, and respect for the people who carry it.

What we are building

Business

Both of our backgrounds are rooted in education, where learning is relational, lived, and connected to responsibility.

Where our paths meet

Education

Amy’s work is shaped by Gitanyow teachings, motherhood, urban Indigenous experience, language carried through family, Indigenous education, health regulation, business ownership, and a responsibility to make systems safer for the generations coming next.

Gitxsan

Amy
Poirier

Naomi’s work is shaped by St’át’imc and Secwépemc teachings, motherhood, education, language, oral stories, matriarchs, Ancestors, traditional laws, business ownership, and the responsibility of building spaces that nurture learning, belonging, and connection.

St’át’imc and Secwépemc

Naomi Narcisse
Skel7áw̓s

TWO WOMEN, TWO LANGUAGES, ONE SHARED TRUTH

What We Bring Together

Two paths, one shared truth

The work begins in relationship

Begin the Work

Grounded in truth.
Guided by relationship.

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